Staff tried to burnish Blanco burnished image
Documents show aides worked on image after La. hurricanes disaster
BY MICHELLE MILLHOLLON and WILL SENTELL
Capitol news bureau
As thousands waited to be rescued after Hurricane Katrina, the governor’s top aides brainstormed on ways to make an embattled Gov. Kathleen Blanco look more “John Wayne” than “first lady.”
Thrust into the national limelight by the storm, Blanco was the target of much criticism for the breakdowns in getting flood victims to safe ground.
E-mails, memos and other records released Friday show how Blanco and her staff juggled thousands of inquiries and emergencies. But as the historic natural catastrophe spiraled into a public-relations nightmare, her aides spent more and more time polishing her image.
Their solution was to have Blanco appear stronger as she was criticized in the national media and by the Bush administration as weak and ineffectual.
The hurricane made landfall at dawn Aug. 29, later flooding the New Orleans area and trapping thousands of people. The situation quickly mushroomed into despair as looters armed themselves, the sick began dying and food supplies ran short. The stranded languished for days on rooftops and bypasses waiting for rescue that was slow to come.
The sluggish governmental response is the focus of an inquiry by the U.S. Congress. The Blanco administration on Friday turned over about 100,000 pages of her staff’s internal communications to congressional committees.
The e-mails show the errors of spelling and grammar that could be expected of harried public servants hurriedly writing and replying to hundreds of queries. The records also show how they grappled with the disaster while trying to cushion the governor from blows raining down from the White House and New Orleans Mayor Ray Nagin.
Just one day after Katrina came ashore, Cuban President Fidel Castro offered to send doctors, paramedics and three mobile hospitals to Louisiana. The governor’s communications director, Bob Mann, kept a lid on the letter even though Blanco met with Castro during a visit to Cuba earlier this year.
“We cannot let this get out,” Mann e-mailed the governor’s executive assistant, Paine Gowen, after receiving Castro’s letter.
At times, administration aides worked to save Blanco from herself.
On Sept. 1, the same night that Nagin snapped at Blanco and President George W. Bush to stop holding “goddamn press conferences” until resources were delivered to his ruined city, the governor suggested dropping a prepared statement into New Orleans from the air.
Blanco’s press secretary, Denise Bottcher, considered that a bad idea.
“I don’t believe it’s appropriate given the urgent nature and need to drop water and food,” Bottcher wrote in an e-mail.
Nagin said he was tired of the repeated promises from the governor and the White House that 40,000 soldiers were on the way.
At the same time, the governor of Puerto Rico’s frustration was mounting as he waited for Blanco to send a letter clearing his troops to come to Louisiana to help.
Puerto Rico wanted to send more than 1,000 National Guard members trained in hurricane relief.
“I don’t know what to do and they keep calling me to get the latest as the troops are literally on standby to be deployed,” Blanco’s Capitol Hill lobbyist Stephanie Leger e-mailed an administration aide on Sept. 2.
“Can you please let me know what to do???” she continued. “I don’t want to piss them off.”
White House war
It’s clear from the e-mails that the Blanco administration felt Bush and his aides were behind the withering assault on the governor’s image. The president also was criticized for the federal government’s lackadaisical response.
According to an e-mail written four days after Katrina came ashore, Mann stated Sept. 1 that Mike McCurry, press secretary for President Bill Clinton, was warning that the White House was mounting a “full-blown PR disaster/scandal.”
Mann, who as communications director heads Blanco’s public relations efforts, assured other administration officials that Democratic U.S. Senate Minority Leader Harry Reid of Nevada was “mobilizing big time to push back on criticism of the state” and the governor.
Andy Kopplin, the governor’s chief of staff at the time, wrote in another e-mail that same day that Nagin was an unwitting accomplice in the Blanco-bashing campaign staged by the White House.
“We are not bashing Nagin publicly (though we felt like it),” Kopplin admonished other Blanco administration officials on Sept. 1.
Johnny Anderson, Blanco’s assistant chief of staff, was given the task of coordinating with church leaders in the days after the hurricane. Anderson’s e-mails show he also worked behind the scenes to soothe political personalities.
Anderson was concerned about the Rev. Jesse Jackson’s visit to Baton Rouge even though state Sen. Cleo Fields assured him that Jackson’s message would be “for peace and calm.”
“I think that we need to manage his stay because he can cause more of a problem than helping if he is not controlled,” Anderson e-mailed other members of the administration on Sept. 1.
Maintaining control
Meanwhile, the Blanco administration was concentrating on control.
On Friday, Sept. 2, five days after the hurricane hit, the situation in New Orleans still was dire. Thousands needed rescue from flood waters that covered 80 percent of the city. Doctors were ventilating patients by hand. Armed looters roamed the streets.
The Bush administration attempted to force Blanco to cede control over local law enforcement and the Louisiana National Guard to the federal authorities. Blanco refused.
The next day when the subject of Blanco’s schedule came up, Bottcher, Mann and Kopplin debated whether she should visit a shelter or stage a “cabinet-type meeting at which the press is permitted to attend.”
At one point, Bottcher wrote, “I’m now a bit concerned that we’re doing too many ‘first lady’ things and not enough John Wayne. Women are easily portrayed as weak, which KBB (Blanco) has had a hard time overcoming.”
Kopplin said in a Sept. 4 e-mail that the governor needed to know that Secretary of the Department of Homeland Security Michael Chertoff was in New Orleans “saying the feds are in charge.
“Our answer is the National Guard is in charge of security under her direction,” Kopplin wrote. “The mayor is in charge of the city. The governor is in charge of the state and the Guard and security.”
Bush visit
Much of the behind-the-scenes maneuvering stemmed from a long-simmering dispute with Bush and other federal officials over who bore the blame for hurricane-related breakdowns.
The dispute reached a boiling point the weekend after the storm when Bush made plans to visit Louisiana on Monday, Sept. 5, without telling Blanco.
The governor learned about the president’s trip from an Advocate reporter hours before Air Force One was scheduled to land in Baton Rouge. She quickly canceled a planned trip to Houston to visit hurricane evacuees in order to greet the president.
Bottcher questioned why the White House planned a trip to Louisiana on a day the governor was scheduled to be out of state.
“Reinforces the notion that she’s not in charge and LA needs to be federalized,” Bottcher said to top Blanco aides on Sept. 5. “She’s got to be in New Orleans tomorrow morning — meet with Nagin before he meets with president.”
Mann, a veteran of the Washington political scene, agreed with Bottcher’s assessment.
“Denise is right,” Mann wrote. “White House will be thrilled that she left the state. They will eat us for lunch. She cannot snub potus,” he said. POTUS is an abbreviation for president of the United States.
Dress for success
Kim Fuller of Witt and Associates, who Blanco hired to work with the Federal Emergency Management Agency, on Sept. 5 weighed in with, “Gov. Blanco reminds me of the classy Elizabeth Dole,” the U.S. senator from North Carolina who is married to the 1996 GOP presidential candidate, Bob Dole.
Fuller continued, “Gov. Blanco might dress down a bit and look like she has rolled up her sleeves. I have some great Liz Claiborne sports clothes that look kind of Eddie Bauer, but with class.”
Fuller recommended Blanco wear “rough-looking shoes.”
“Have you consider that she doing something ‘physical’ while she is out with” U.S. Secretary of Defense Donald Rumsfeld, Fuller wrote. “Maybe if she is with the troops she can put a few bags of ice in the hands of the citizens who need it.”
Other advice appeared designed to bolster Blanco’s public image in the midst of the crisis.
“Please put KBB (Blanco) in casual clothes, a baseball cap, etc. . . she needs to visit a shelter in prime time and talk tough but hug on some folks and be sensitive,” wrote Liz Mangham of Southern Strategy Group of Louisiana in a message to a Blanco aide on Sept. 2.
“She looks tired but too comfy in her suit,” Mangham wrote. “Just some thoughts to try to help. … In fact, please put the secretaries in caps and jeans. … I don’t care if they are in the field or not … they should look like they are.”
Even Carl Hebert with the state’s emergency preparedness office could not help but give clothing advice. He stated in an Aug. 29 e-mail how well Blanco looked “in a dashing blue business suit” before continuing with his morning report on the number of fatalities and other situations that occurred overnight.
Mark Ballard and Jessica Fender of the Capitol news bureau contributed to this story.
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